The aim of running marketing campaign is to inform, engage, connect, and educate buyers about products or services. Today world, every marketing campaign requires both digital and non-digital marketing strategies to reach the target prospects.
Even through, email marketing is a also way in which most smart marketers have been using to reach their potential customers as people are most likely to check emails frequently through computer and mobile phone. However, to effectively reach to mass prospects, you need to incorporate these five marketing tactics or marketing strategies or digital marketing ideas in your marketing campaign.
1. Incorporate Social Media Strategy with Marketing Campaign
Social media has changed the way people reading news and interacting with their friends, family and the public. Especially, young people are most likely to use it for entertaining and educational purposes. Social Media such as Facebook, Twitter, LinkedIn, Instagram, YouTube, etc are part of their life. Therefore, you can incorporate this tool to engage with your prospect customers.
2. Create More Content Marketing for Marketing Campaign
Content marketing is piece of information that is written for educating and convincing customers to try and/or buy products and services. Nowadays, customers are most likely to buy products or services by reading company’s information rather than advertisements.
Customers everyday search for things online. That’s why every website now has a blog category on the menu bar. Blog is a frequently piece of information that posts and updates regularly about services or products. Update a regular blog post on your website could help drive more traffic to it which will convert sales.
3. Use Pay Per Click Advertising
Pay Per Click (PPC) advertising becomes the most popular tool for delivery contents of products or services or any piece of information directly to customers through smart phones, computer, and other devices via internet connection. Million dollars are spent on it by almost every company around the world.
Though your content marketing deliverables will boost organic search engines, you can reach your potential customers faster by displaying your ad next to search results.
4. Include Remarketing Tactics
Also known as retargeting, digital remarketing is the process of targeting prospects based on their previous online activity. For instance, a prospect visiting your website may come across your ads while browsing other pages on the Internet, all of which aim to redirect them back to your site and convert them into paying customers.
5. Offer Something for Free
Case studies, white papers, and eBooks are quite comprehensive, answering all the questions your potential buyers may have before approaching you. They also substitute the take-home information and resources which traditional lenders provide without getting lost or creating clutter at prospective borrowers’ homes. As a result, you can be sure that they will effectively educate your borrowers. If you want, you can also include a few presentations to save their time and provide information quicker.