Watching movies is good for both entertainment and education. Most people watch movies for merely entertaining purpose while a small number of people watch movies for educational purpose, and others like to watch movies for both entertaining and educational purpose.
Every single of activity you have accomplished is about something that you can learn from. If you’re interested in marketing career, you most likely to learn thing fast from your activities or activities out there that you expose to.
In this article, I’ll reveal two marketing tips that you must learn the secret marketing lessons from watching movies, no matter what type of movies you watch, you can turn it into marketing strategies or marketing tactics and apply it in your work if you know how.
Herewith I will show you how.
1. Leading Actors
A leading actor, leading actress, star, or simply lead, plays the role of the protagonist of a film or play. The word lead may also refer to the largest role in the piece and leading actor may refer to a person who typically plays such parts or an actor with a respected body of work. Some actors are typecast as leads, but most play the lead in some performances and supporting or character roles in others. (source: wikipedia.org)
Normally, the leading actor or leading actress is the main character who plays to solve the problem, help, support the weak people, and bring peace to society.
If you are a smart marketing person or marketer, you have to create a role model for your customers.
Your products and services must be able to solve the customer problems and help them to improve their living condition or make their life easier than ever before.
In the movie, actor or actress helps the vulnerable people to stand up for their life by providing education within their interaction with supporting actor or actress from one scene to one another, for instance.
Your role as a marketing person or marketer is to solve the customers’ problems. No matter how problems they are. No matter how big problems are. You must help, support, and show them find ways to make their life easier and better.
2. Supporting Actors
A supporting actor is an actor who performs a role in a play or film below that of the leading actor (s), and above that of a bit part. In recognition of important nature of this work, the theater and film industries give separate awards to the best supporting actors and actresses. (source: wikipedia.org)
A character actor or character actress is a supporting actor who plays unusual, interesting, or eccentric characters. The term, often contrasted with that of leading actor, is somewhat abstract and open to interpretation. In a literal sense, all actors can be considered character actors since they all play “characters”, but in the usual sense it is an actor who plays a distinctive and important supporting role. (Source: wikipedia.org)
Looking at the supporting actors or supporting actresses or supporting characters in the movie, what can you learn from them?
I would say that supporting characters mostly play against the leading actors or actresses. They are the enemies of leading actors. They challenge leading actors or leading actresses to dramatize in the movie.
Without the supporting actors or actresses, the whole movie will have no story.
Now getting back to the marketing point of view. Marketing person can learn from this point that supporting actors or supporting characters are your competitors in the market. They’re strong players in the market.
• High quality products and services
• Good services
• Their brands are trusted by most customers
• Strong marketing strategies
• Good team work
If you are new entering to the market, your mission is to find solutions to compete with your competitors or supporting characters while addressing your customers’ problems.
You need to sit with your team to develop a clear marketing strategy step by step by eyeing at your competitors with regarding to the above critical points.
The more you watch movies, the more you learn marketing tactics. To learn the marketing tactics, you need to follow the two main characters – There are leading actors or leading actresses and supporting actors or support actresses’ resolutions strategies and activities that they play against each other in the whole movies.
Doing this will help you to improve your critical thinking skills on the movies and turn it into marketing strategies appropriately.